Ahead of the Bell: iPhone 4S goes on sale Friday

NEW YORK (AP) — Apple‘s latest iPhone hits stores Friday after already breaking a record on first-day pre-orders.

People who want one can buy it in the U.S. starting at 8 a.m. local time.

The iPhone 4S will be available at all Apple stores plus ATT, Sprint and Verizon Wireless stores. Some Best Buy, Target and Walmart stores and authorized resellers will also carry the phones.

Apple said Monday that first-day pre-orders of the iPhone 4S topped 1 million, breaking the record set by last year’s model. Apple Inc. and various wireless service companies in the U.S., Australia, Canada, France, Germany, Japan and Britain started taking orders for the phone last Friday.

The base model of the iPhone 4S costs $199 with a two-year contract. Customers have a choice of white or black.

The phone — Apple’s fifth — has a faster processor and an improved camera compared with last year’s model. However, some customers and investors were disappointed that Apple didn’t launch a more radical new model. It’s been more than a year since Apple’s previous model was released.

Despite the record-breaking pace of iPhone 4S pre-orders, it’s hard to determine whether consumer demand is stronger for the new device than it was for previous versions. Although first-day orders for the iPhone 4 were 600,000 when it launched last year, Australia and Canada weren’t among the launch countries then. They got the phone a month later.

Apple has also expanded the number of carriers in each country that sell the phone. This is particularly significant in the U.S., where ATT was the only carrier for the iPhone last summer. Now, the iPhone 4S is also sold by Verizon Wireless and Sprint Nextel Corp.

This means that the potential customer base for the phone has expanded greatly since the last model was launched.

The death of Apple founder Steve Jobs last week could also be affecting sales. Marketing experts say products designed by widely admired figures like Jobs usually see an upsurge in sales after their death.

ATT said it had taken more than 200,000 pre-orders for the iPhone 4S in the first 12 hours, making it the most successful iPhone launch yet.

Article source: http://news.yahoo.com/ahead-bell-iphone-4s-goes-sale-friday-103052581.html

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